Posted by Bonnie / on 02/12/2009 / 0 Comments

I just got a McSpamburger in my email.  I a darned sure I never subscribed to the McDonald's newsletter.  I really abhor their food.

Curious, I decided to see what in the world anyone would ever want to know that they didn't know about a McDonald's hamburger.  So, I admit it.  I clicked.

The site was cute with a large graphic of a hamburger in the middle.  There were some links.  I clicked on one which then took me to a warning page that I was about to leave the McDonald's site and they wouldn't be held responsible for the results.  ??????

This took me to the Facebook page of one of their featured hamburgers.  A hamburger with a Facebook page.   hmmmmmmmmmmmmmmmmmmmmm.

I was there treated to some replays of their tv commercials.  Good one.  Brilliant.  Not.

Guess what?  I am still not going to eat at McDonald's today or any day unless it is the only food available for many miles.

So they spent thousands of dollars on a web design team and I can't for the life of me see how it will get them a single additional customer.

Waste of their time, my time, but hopefully not your time.  The marketing message?  SPAM doesn't work.  Not everyone needs a website.  Just because you promote it on the internet doesn't mean it will help...especially if the promotion is lame to begin with about something we don't want to care about.

Yak long and prosper,  Bonnie Dillabough

The Web Woman, Chief Imagineer -


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